Start-Ups: History and Current State


Start-Ups: History and Current State

Start-up is a project that appeared not so long ago and needs some support. The term was first used more than 40 years ago but it became common only in the 1990s and 2000s when information technology started developing.

Summary Information

Above all, start-up means some business idea that is expected to be profitable. There is no a specific period of time during which the project can be called a start-up. It can be a start-up until it is implemented or, visa versa, closed. It should be noted that start-ups have been considerably popular over the past 20 years. Large capitalists and entrepreneurs actively invest in young men’s projects. More than that, only 3-5 start-ups of 100 are successfully launched but even this numver is enough for investors.

However, the young company can develop itself. There are many examples of successful undertakings:

  • Facebook;
  • Twitter;
  • Wikipedia;
  • YouTube.

Start-ups are especially up-to-date for the IT sphere as technical innovations are really demanded in the digital age.

Ways to Achieve Success

There is no universal formula that can guarantee the success of the project. An idea and strong and purposeful team are not so important. If working together, you can develop the promotion strategy.

It is important to understand what products will be in demand on the market. If the idea is really fresh and topical, you will always find an investor. But to interest him, you need to present the project. You should do this in a non-standard and brief way presenting all advantages of the product and demonstrating some profit that he may make.

It is not easy to release the project but persistence, trustworthy team and effort will help succeed and bring many ideas to life.

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